Production
Content is king.
Sure — killer cover art, a celebrity host, and a dialed-in Instagram feed are all great things to have. But, truth be told, it is much simpler than that.
Every top podcast has one thing in common: great content. We work with our clients every step of the way from concept development, competitor and audience analysis, and format and distribution strategies to guest outreach and bookings, episode preparation, recording techniques, post-production and more, ensuring that the content of our shows is always front & center.
Branding
Get noticed.
Podcasting is becoming more competitive with some of the the biggest networks and names on the planet jumping into the game (for good reason — it’s the best!). However, that means there is no room to blend in with the multitude of shows you see on Apple and Spotify.
A great name, brand, and cover art are integral to getting noticed and discovered by new listeners. Our in-house creative team will not only create the perfect visuals and artwork for your show, but ensure that your brand and message are consistent throughout all of your online channels.
Marketing
Be heard.
Even with a great podcast and a stellar brand, every podcast still needs to work to for its audience— and that means a cohesive PR, media, and marketing strategy that will help you continuously find new audiences.
Podcast Nation was born out of a full-service digital marketing agency, so let’s just say we know a thing or two. We work with our clients to plan and execute promotional strategies to get their voices heard from social content and media campaigns to podcast PR, website development and more.
Touring
Take your show on the road.
It’s true: podcasts can be done almost anywhere — in basements, studios, hotel rooms, and even closets (yes, that’s a thing) — but sometimes they should also be done in front of a live audience of your biggest supporters and fans.
If you’re ready to take your show on the road, we’re ready to do so by your side. Our team has executed some of the most successful podcast live events in North America, and we know the powerful effect this can have on building your community of listeners and fans.
Merch
Build that brand.
As your podcast brand grows, so too does your listeners’ connection to you and your show. And that means they want more than a weekly episode — they want to wear you (clothes), drink from you (mugs), write on you (note paper), and stay warm with you (beanies - or ‘toques’ to our Canadian friends).
Our team can handle every aspect of merchandising your show, including design, production, distribution, and sales platform integration. Why wouldn’t you want to make your biggest fans walking billboards for your show? That’s right — you do want that.
*Fees
“The more you grow, the more you make. The less you need, the less we take.”
We work with independent podcasters, podcast studios, and branded podcasts, and create custom service agreements based on our clients’ needs. Sales revenue share agreements are available for podcasts with substantial audience and growth potential.
Interested in working with us? Get in touch for more details →